Probably, one the most common sentences we have heard lately about SEO is “SEO is dead“.
The last changes in Google´s algorithm have changed seo as we knew it.
But they have not killed SEO. They have changed it.
New SEO is more social.
Social media networks are more important to get positioned than old SEO tactics. Using #hashtags and getting interactions are good ways to get a better rank.
On the other hand, content.
Quality, original and relevant content focused on users. It makes sense. This content will be share on the social media networks by users.
A perfect circle wich will feed the SEO and content strategies.
But we can not lose sight of the rest of variables on Google´s algorithm.