Why we share?

There are different motivations to share content on the Internet.

Some years ago,  email was the main tool for sharing content,  websites, or any other interesting content.

In the last few years the irruption of the social media networks and mobile devices has dramatically increased the options to share content.

Nowadays it is possible to share any kind of content from everywhere at any time.

Sharing is part or our lives. An importante part of our lifes.Existing content or content created by ourselves.

As an example, only in Facebook 70 billions pieces of content are shared each month.

But motivations to share change from one person to another.

Some sharers share for a professional purpose. Some of their motivations could be make their jobs easier, networking or getting more clients, educate their colleagues, show their expertise on a certain area… sharing is a another task in their daily routine.

A different kind of sharer is that wich try to be useful for the community. For this sharers getting involved in the world, enrich other´s lifes, support different causes… are their motivations, they think  more on us than on themselves.

According to the research “The psychology of sharing” by The New York Times, there are six different types of sharers with their own identities:

1. Altruists.

            Helpful

            Reliable

            E-mail

            Thoughful

            Connected

2. Careerist.

            Linkedin

            Valuable

            Intelligent

            Network

3. Hipster.

            Less like to email

            Cutting edge

            Creative

            Identity

            Young

            Popular

4.Boomerangs.

            Reaction

            Validation

            Empowered

            Twitter

            Facebook

5. Connectors.

            Creative

            Relaxed

            Thoughful

            Making plans

            E-mail

            Facebook

6. Selectives.

            Resourceful

            Careful

            Thoughful

            Informative

            E-mail

Psychology of sharing

Psychology of sharing

By Antonio Garcia Martin

 

Follow me on Twitter @antonio_g_m

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