Does social media influence in purchase decisions?

What influences a purchase decision?

The answer is yes.

This research from 2010 supports the answer. But there are other newer researches, as this wich shows how a 28% of respondents are influence by social media.

You can find the complete research on this link.

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But social media is not the only factor with influences in purchasing.

We are more social everyday, but we also pay attention to others factors as the store, quality, shipping, size…

In the next infographic is possible to identify what is important for buyers when they have to decide about a purchase.

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