What influences a purchase decision?

Does social media influence in purchase decisions?

The answer is yes. This research from 2010 supports the answer. But there are other newer researches, as this wich shows how a 28% of respondents are influence by social media. You can find the complete research on this link. But social media is not the only factor with influences in purchasing. We are more Read more about Does social media influence in purchase decisions?[…]

How online video can push the online marketing strategy

If you could measure video in words, how many words would be one minute video? The answer is 1.8 million. Can you believe it? According to the research by Dr. James McQuivey of Forrester Research this is its equivalence. So, are you still thinking in leave video out of your strategy? If the answer is Read more about How online video can push the online marketing strategy[…]

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